Erectile Dysfunction is a disease that is estimated to effect greater than 18 million men in the United States.  It is estimated that over 40% of those men who talk to their doctor about difficulties with erections have tried some sort of herbal remedy before meeting with their physician.

The advent of medication surrounding treatments for erectile dysfunction has led to marketing strategies by the makers of these drugs that make it nearly impossible to not have seen a Viagra race car, or a famous sports figure or politician confidently touting, "I have erectile dysfunction."

The makers of Viagra, Cialis and other drugs used to treat erectile dysfunction have been able to market their products so effectively that few of us, men and women, have not giggled at the idea of an erection lasting greater than 4 hours or wondered where one can find two bath tubs perched on a cliff high above some glorious sunset.  However, their success seems to have led to imitations.

This is exactly what Enzyte appears to be.

As discussed in Nutrition Action Healthletter, "Advertisements for the herbal supplement Enzyte were designed to look just like ads for prescription drugs, even down to using a phony Latin name, suffragium asotas."

Enzyte is a product which uses market conditions and inventive advertising to market its effect to be similar, if not better than those medications that actually treat a true disease.  However, due to the fragile male ego when discussing penis size or simply to general curiosity, Enzyte is a product that will most likely not be disappearing any time soon.